Ask the family, one item at a time
A private conversation for each item. A gentle reminder by WhatsApp if someone has not replied, never any estate details in the message.
See HeirChat →
HeirChat, the family conversation about what you leave
Let your family decide who gets what, together. Without the arguments.
Ask the people you love, one item at a time, who would treasure it. Hear their stories. Write down what you decide. Nobody is surprised, and nobody has to guess.
Free to start. No card, and you will never be charged automatically.
Explore the sample family. Nothing here is real, and nothing is charged.
You choose what each person seesPlain English, no legal jargonNever charged automatically
HeirChat · Grandad's RolexA gentle conversation about who would love it
Sample family
Rolex SubmarinerBox and papers · photographed by David
Daniel · son, in Perth
I have always loved that watch. Dad wore it to every family wedding. 💛Yusuf · son-in-law
Daniel, it should be yours. I am delighted with the Flying Scotsman. It is going to a good home.Adam · grandson, 12
Grandad let me wind it once. I think Uncle Daniel should have it too.David · you
Thank you all. That means a great deal. I will write it into my wishes.Saved as a wish: the Rolex goes to Daniel. Nothing in the will changes until David confirms it.
A sample conversation in our example family. Photo: EMore98 / Wikimedia Commons (CC BY-SA 4.0).
What you get
Everything the family needs, in one calm place
Start with the conversation. Everything else is there to make it easier.
Photograph it. We do the rest.
Snap a watch, a guitar, a model train. We suggest what it is and what it may be worth, and you keep the photos with it.
Add an item →Your will and wishes, side by side
See where your will is kept, what you have said you want, and who has been told. Compare firms, or a charity free will, when you are ready.
Find a will route →Help for the people left behind
Your executors get a clear list of what to do, in order, with your records ready. No hunting through drawers.
See the executor view →Instant, itemised quotes
Even a complicated estate gets a price in a moment
Every firm sets its own prices once. You get a line-by-line quote worked out from that firm's policy and your family's details: a home abroad, a trust, a farm. No waiting, and no mystery: you see every line before you decide anything.
Professionals: set your pricing policy once in the Back Office. Version history, caps, VAT, the meetings you offer, your deposit and a live preview are included.
Meet the person who makes your will
Sit down with a local professional, or meet by video
Many people like to meet the person who writes their will. Choose to meet in person, by video, or at your home. Each firm shows the meetings it offers, and what each costs, as a line on its own itemised quote.
- Compare first. Looking at quotes is free and commits you to nothing.
- Accept a quote, then meet. You pay the firm's deposit, which counts towards its fee. After that you choose a time.
- It is part of the paid will service, not a free chat to help you choose.
How it works
Four easy steps, at your own pace
You can stop at any step and come back. There is no deadline.
3
Write it down
Turn what you have heard into wishes and a will, with a firm or a charity free will.
Choose a will route →4
Keep it up to date
Life changes. Come back, update the record, and start a fresh will from what you already know.
See an estate summary →What families say
Conversations people were glad they had
These are illustrative examples written by us to show the idea. They are not reviews from real customers.
We found out three of us wanted the same clock. Talking about it early was so much kinder than finding out afterwards.
I live on the other side of the world. Being asked, and being able to say what the watch meant to me, mattered more than the watch.
The reminder came by WhatsApp, was polite, and said nothing private. I answered in a minute.
Pricing
Start free. Pay once, only if you want more.
Level 1 and Level 2 are one-year passes. They never renew automatically.
To begin
Free
£0
- Record your estate and wishes
- Photograph and list your items
- Compare advisers and charity free wills
One-year pass
Level 1
£30 one person
£45 for a couple. One payment, lasts a year.
- HeirChat conversations
- Up to 100 catalogued items
- AI valuations with market data
- Estate summary and PDF export
Most chosen
Level 2
£60 one person
£90 for a couple. One payment, lasts a year.
- Everything in Level 1
- Unlimited items
- Unlimited tips and advice
- Full adviser comparison
We will never automatically charge your card. Prices are for one household; firms and dealers set their own fees, and we show them before you choose.
Start the conversation your family will thank you for.
Ready to ask the next question?
Free to start. No card, and you will never be charged automatically.
Pick an item, ask the family, and see the answers arrive.
The sample family, their photos and the conversations on this page are examples. Estate and tax figures elsewhere in the demo are illustrative and provisional, and are not legal or tax advice. Firms are listed ranked by fit, never by what they pay us.
Built on INHERIT v2
This demo is built on INHERIT v2 — an open standard for describing an estate. We show you honestly which parts of this screen the standard can hold today, which are planned, and which are still gaps.
- Supported now0 entriesThe standard already has a place for this today.
- Supported now · shared core0 entriesSupported by the part of the standard shared across our brands.
- Planned0 entriesA change proposal covers this. Where we can check the standard’s own record, we show its status.
- Gap — needs planning0 entriesOn the screen, but no change proposal covers it yet. These still need planning.
- Not a standard concept2 entriesPage furniture, or something we decided the standard should not hold.
2 traced entries on this screen, from two overlapping traces
Each entry comes from either the screen’s feature list or the data the screen displays. The two traces overlap, so one feature can appear twice: these are entries, not a count of distinct features.
Interface only"you will never be charged automatically" promise
Interface: ext.app_chrome.no_automatic_charge
interface configuration, not something the standard holds
Not a standard concept
home.onboarding-stepsWhy not: onboarding step-guide ("Three calm steps"); app-layer navigation, not a distinct standard concept
declined by Rich Davies
The 29 change proposals this demo relies on
A change proposal (ICP) is a tracked request to extend the standard. These are the ones behind the “Planned” features across all 33 screens — and the few already adopted and built. Where the standard has a written proposal we show its status from the standard’s own record; where it does not, we say so rather than guess.
- ICP-0001 · TT-657 — Port v1 consumer-estate surface into v2 (retracted in the standard)
- ICP-0002 · TT-658 — IHT 36% reduced charity rate (approved in the standard)
- ICP-0006 · TT-663 — Marketplace & dealer model (tracked; no written proposal yet)
- ICP-0007 · TT-664 — Valuation lifecycle enrichment (tracked; no written proposal yet)
- ICP-0008 · TT-665 — Delegation, stewardship & marketplace integrity (tracked; no written proposal yet)
- ICP-0013 · TT-672 — Condition grading (tracked; no written proposal yet)
- ICP-0014 · TT-673 — Collector records bundle (tracked; no written proposal yet)
- ICP-0015 · TT-674 — Legal-assurance model (pending in the standard)
- ICP-0016 · TT-681 — Professional engagement & marketplace data model (approved in the standard)
- ICP-0019 · TT-684 — Executor / personal-representative appointment & powers model (pending in the standard)
- ICP-0021 · TT-686 — Wishes, directives & plan-assessment primitives (pending in the standard)
- ICP-0022 · TT-1029 — Post-death estate-administration & will-lifecycle domain (approved in the standard)
- ICP-0024 · TT-1031 — Nomination / expression-of-wish — non-testamentary transfer route (approved in the standard)
- ICP-0026 · TT-1033 — Free-text→structured multi-entity extraction (approved in the standard)
- ICP-0027 · TT-1034 — Living-Monitoring change-event model (approved in the standard)
- ICP-0028 · TT-1040 — Couple / mirror-vs-mutual wills modelling (approved in the standard)
- ICP-0029 · TT-1954 — Insurance-cover model (approved in the standard)
- ICP-0030 · TT-1069 — Catalogue item-import adapter (approved in the standard)
- ICP-0033 · TT-1131 — Executor pre-death readiness facet (approved in the standard)
- ICP-0034 · TT-1132 — E&W IHT spouse exemption (tracked; no written proposal yet)
- ICP-0044 · TT-1143 — Steward/authority-grant remuneration facet + paid-helper undue-influence safeguard (tracked; no written proposal yet)
- ICP-0046 · TT-1144 — Multi-opinion / consensus valuation shape (approved in the standard)
- ICP-0047 · TT-1145 — Compute faith fixed-shares (approved in the standard)
- ICP-0052 · TT-1292 — Funeral & farewell domain (tracked; no written proposal yet)
- ICP-0054 · TT-1174 — Asset-side external-registry enrichment (tracked; no written proposal yet)
- ICP-0055 · TT-1175 — Asset enrichment facets: maker/external-id (tracked; no written proposal yet)
- ICP-0061 · TT-687 — Heir collaboration & asset-claim resolution (tracked; no written proposal yet)
- ICP-0062 · TT-688 — Collections & asset disposition (tracked; no written proposal yet)
- ICP-0070 · TT-969 — Steward / AuthorityBasis — who may act for whom, with what authority, scope and consent, and the legal-effect confirmation rule (tracked; no written proposal yet)
Checked against a pinned copy of the standard’s change-proposal register (73 proposals, standard at main@f63ca72e116d), and against the standard’s own record of what it has adopted (29 written proposals, 176 computed rules). Sample estate — demo data, no sign-up.